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Business Info

What does your company do?

Santa's Workshop in North Pole, NY is one of America's earliest theme parks, located in Wilmington, NY, just outside of Lake Placid. Our park caters to children age 8 and under. Our rides and shows are designed specifically for that particular demographic, yet the park still provides enough entertainment value to be a great time for the entire family.

Do you require that a .COM or other URL be available for the new name?

www.northpoleny.com

Target Audience

What is your industry?

Theme Park/ Amusement Park

Describe your customers

Young children under 48" tall that still believe in the magic of Christmas and Santa Claus.

What 3 things do you want your company name to communicate to your customers?

Don't take your little one to a Big Amusement Park where they cannot ride half the rides because they are too small. Those parks are so big, your little one will be tired after the first hour. All of the counters and games are designed for teenagers there....Santa's Workshop is "Just Right" for children 8 and under. With Kiddie rides, a Petting Zoo, Fairytale characters, shows and more.

List the names of your top three competitors

Enchanted Forest
Disney World
Sylvan Beach Amusement Park

Style and Concept

What character, tenor, or spirit do you wish to convey?

Youthful, memorable, just right, magical

Are there any words or phrases you especially like or hate?

None- Completely open to any ideas.

Do you have other info you want to share?

Looking for the Slogan to be a short phrase.

Materials

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