• Award$200
  • Entries272
  • Creatives54

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Business Info

Business Name

MLC Research and Development

What do you do?

Our product, currently called the Roll Rangler, is a barrier to stop items like baby bottles, Sippy cups, food, groceries, toys etc. from rolling under the front seat from the back seat of a vehicle. Our website www.rollrangler.com gives more information on what the product does and what markets we cover.

Do you require that a .COM or other URL be available for the new name?

Would prefer names with available .com URL.

Target Audience

What is your industry?

1. Parents of babies/young children 2. senior citizens 3. vehicle owners

Describe your audience

Our biggest demographic is parents of babies or young children. We also want to market to senior citizens and people with vehicles interested in safety.

What 3 things do you want your product name to communicate to your audience?

1. Some description of what the product does
2. Catchy name (like an "As Seen on TV" product)

List the names of your top three competitor products

This is a brand new product, so there are no competitors at this point.

Style

What character, tenor or spirit do you wish to convey?

Any ideas are welcome, but I would probably lean towards humorous entries.

Are there any words or phrases you like or hate?

At this point anything goes.

Do you want to include additional info?

We don't dislike the name "Roll Rangler", but we are just not sure we are getting the response from it that we need.

Materials

Contract
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