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Business Info

Business Name

Roberts Ferry Nut Company, Inc.

What do you do?

We have a retail country store, online store and produce a line of caramel popcorn with 11 different blends/varieties.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your audience

Men & women of all ages, seeking a specialty handmade snack product.

What 3 things do you want your product name to communicate to your audience?

Handmade, produced in the foothills of California with products grown in the area, family owned/operated business, quality

List the names of your top three competitor products

Popcornopolis, Thatcher's Gourmet Popcorn, CC Made popcorn

Style

What character, tenor or spirit do you wish to convey?

We want to convey our caramel popcorn line with a catchy name, light-hearted business-like, possibly humorous, not serious. Use of a play on words would be fun.

Are there any words or phrases you like?

none

Are there specific words or phrases you don't like?

Prospector

Do you want to include additional info?

The caramel popcorn line started in 1983, originally called "Wedding Time Popcorn" by Roberts Ferry Nut Co. When the business changed ownership in 2012 the Wedding Time name was retired, and the product became more generically labelled as Roberts Ferry Nut Company with the specific blend name on the label. We want to rebrand the product line, to something more recognizable to the actual product.

Materials

Contract
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