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Business Info

What does your company do?

Our company is a residential real estate brokerage and property management company based in Salt Lake City, Utah.

Do you require that a .COM or other URL be available for the new name?

Ideally a .COM name.

Target Audience

What is your industry?

Real Estate and Construction

Describe your customers

Individuals and families looking to either rent, buy or sell a single family home in the Salt Lake market. Most will young families of moderate income, though we want to appeal to as broad an audience as possible. That said, our focus will be the "middle" market, not the high or low end.

What 3 things do you want your company name to communicate to your customers?

The name should connote "home" and a sense of place, we want to be perceived as technologically savvy and sophisticated. The residential brokerage and property management business is filled with mom and pop shops and we want to distinguish ourselves by creating a more modern, forward-looking brand.

List the names of your top three competitors

There are hundreds of residential brokerage firms in Utah and a handful of property management companies. Some of the names I personally like from other markets are Pacific Union, so perhaps a name that plays off of Utah streets or history, McGuire, so a distinctive last name or Polaris Pacific.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Modern, technologically savvy property rental and brokerage business, focused on young families and singles.

Are there specific words or phrases you do not like?

Nothing too earthy.

Are there specific words or phrases you like?


Do you have other info you want to share?




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