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Business Info
What does your company do?
We are a start up fast-casual food concept
Do you require that a .COM or other URL be available for the new name?
.com
Target Audience
What is your industry?
Food and Beverage
Describe your customers
All groups and ages
What 3 things do you want your company name to communicate to your customers?
fast
fresh
healthy
Authentic American
List the names of your top three competitors
Chipotle
El pollo loco
KFC
Style and Concept
What character, tenor, or spirit do you wish to convey?
Fresh and Healthy fast casual meals (visit our website at www.brisketexpress,com)
Are there specific words or phrases you do not like?
express
Are there specific words or phrases you like?
Authentic American
Do you have other info you want to share?
The concept is a California BBQ-fusion cuisine specializing in American favorite dishes such as Brisket, Tri Tip and Pulled Portk sandwiches, chicken, ribs and more. However, the emphasis should not be made on the word BBQ. The company is looking to replace an existing name "Brisket Express" with a more unique name. (visit www.brisketexpress.com) to get a better understanding of company;s direction.
Materials
Contract
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