• Award$200
  • Entries58
  • Creatives17

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Background

Industry

Advertising & Marketing

About Your Company

We specialize in partnering with brands to help them keep consumers engaged in an ever changing digital landscape through a creative and performance driven approach. Whether it’s a single campaign we’re creating or developing a holistic digital strategy, we always find a meaningful way to tell the brand story from a trusted source, leading with an emotional connection and ultimately delivering value to consumers.

Our services fall into five categories within social media (instagram):

1.Creative Services
2.Influencer Partnerships
3.Paid Social
5. Account Management
6. Experiential

We originally wanted to go with 'Via Muse' but we can't use it. We definitely want to keep the word Via and just replace Muse with another word that embodies / symbolizes any of the below concepts.

a. Modes of Persuasion - Ethos, Pathos, Logos
b. Muse - Source of inspiration
c. Collaboration / Mutual Value
d. Community with a purpose to provide value to audience
e. North Star - Guidance + Direction
f. Something that is a constant and dependable in an ever changing world
g. Balance between creativity and performance based
h. Ignite positive brand affinity through word of mouth

Inspired by the reasons we like the word "Muse", we're looking for a word that fits the below criteria..

-Rarely used but understood
-Preferably one syllable
-Has a nice and elevated tone

Execution

URL required
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Target Audience


Companies / brands that need social media advertising - startups to fortune 500 companies

Creative should NOT use

Names that we don't like listed below. But we want our name to start with Via or Le.

Via Fortis
Via Zeal
Via Sage
Via Soul
Via Ensoul
Via Maven
Via Tether
Via Spiro
Via Calyx
Via Ethos
Via Trinity
Via Aegis
Via Meraki
Via Sherpa
Via Pantanea
Via Synthesis
Via Phoenix
Via Synergos
Via Melange
Via Melting Pot
Via Palette
Via Myriad
Via Zenith
Via Synergy
Via Symbiosis
Via Amicus
Via Catalyst

Favorite taglines

Think Differently.

Tone/voice

What character, spirit or emotion do you want the name to convey?
We want to evoke trust and innovation

What are some unique aspects about your business or brand?
High quality, elevated brand that provides white glove service experience in a new space that is difficult to navigate. Helps brands stay relevant in meaningful ways that drive a stronger brand connection with consumers.

Are there any examples of names that you like?
We love Via Muse because it is descriptive to our business (we work with social media influencers who share inspiration to their followers). The combination of these two words also sounds elevated and is easily understood.

We're set on our name starting with Via (to describe our guidance that leads them to success) ___.
We're open but do like one-syllable words - we've found they pair well with Via. Easy to say.

Preference for type of name
Highly prefer a real word - one or two syllables
Open to Blends, Compounds, Play On Words.

Preference for style of names
Descriptive

Top 3 Things

We need it to start with Via or Le. We'd like the second word to be descriptive of our business model. Words that describe either one of our value props:
1) attainable inspiration
2) balance between creative inspiration and data method 3) community that forms meaningful connections

Also important for the word to be one that isn't commonly used but easily understood.

We like the symbolism approach but looking for something more in line with creative inspiration / inspiration + data method.

Additional Info

Do you have a preference for the length of your name?
We're open but do like one-syllable words - we've found they pair well with Via or Le. Easy to say.

Preference for type of name
Highly prefer a real word - one or two syllables
Open to Blends, Compounds, Play On Words.

Preference for style of names
Descriptive


Materials

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