What does your company do?
We make all-natural, artisan chocolates (candy bars, truffles, assorted chocolate fillings) and baked desserts (cakes, cupcakes, brownies/bars, cookies, and pastries). Our products are high-end.
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Food and Beverage
Describe your customers
We cater to large companies/corporate clients, event planners or anyone planning an event (gala, wedding, retirement/birthday party, etc.), and individuals. We have worked with fortune 500 companies and small business. Our average individual consumer is 25-50 years old, college educated, mostly women (90%), have disposable income, and care a lot about quality and service. We are expanding to include smaller specialty businesses.
What 3 things do you want your company name to communicate to your customers?
quality, luxury, and outstanding taste
List the names of your top three competitors
godiva, fannie may, sweet mandy bs
Style and Concept
What character, tenor, or spirit do you wish to convey?
warm/happy, classic, sincere, consistent
Are there specific words or phrases you do not like?
Nothing too trendy or immature.
Are there specific words or phrases you like?
Having chocolate (or some version or creative spelling of chocolate) in the name is fine. "sweets" in the name (or something that indicates we're more than chocolate) would be great as well.
Do you have other info you want to share?
This is the second time we're changing our name in a year.
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