What does your company do?
Sell high end real estate and commercial properties
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Describe your customers
high net worth, moving to new area, educated, discerning, real estate developers, investors, contemporary-minded
What 3 things do you want your company name to communicate to your customers?
Reliable, Exclusive, Premier
List the names of your top three competitors
Sothebys, Turnquist Partners (Lakeway, TX), Keller Williams
Style and Concept
What character, tenor, or spirit do you wish to convey?
contemporary, modern, sophisticated, respect, high-moral-character, knowledgeable, competitive
Are there any words or phrases you especially like or hate?
Like: slick, smart, accessible but exclusive
Dislike: Tuscan, Lake, Italian, Spanish, Novelty
Do you have other info you want to share?
this is a rebranding of a high-end commercial and residential real estate group in the Lake Travis, TX area (west of austin). would like to capitalize on austin modern and creative culture with a worldly image
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