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Business Info

What does your company do?

We are a smaller, family owned, Auto Body Shop specializing in quality collision repair and refinishing. We have a stellar reputation by word of mouth, and by online reviews. Our shop is clean, updated, and professional. We strive daily to earn customers' business and trust for life. We currently have a name that has no identity, does not describe what we do at all, screams mom n' pop shop, and one that is holding us back from growing our business and being able to network and advertise our shop. Our main focus is complete, collision repair, and insurance claims.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Other

Describe your customers

Our customers are any gender, approximately 21-80 years of age, who own a vehicle, and are looking for a shop to repair their vehicle in a timely manner with excellent customer service and quality.

What 3 things do you want your company name to communicate to your customers?

-descriptive of what we do
-our dedicated professionalism
-strong, unique, identity, clever enough to stick in someone's head, not too trendy
-timeless. Good and catchy now, AND in 10 years.

List the names of your top three competitors

Quality Assured Collision
Collision Repair Consultants
Collision Works

Style and Concept

What character, tenor, or spirit do you wish to convey?

Professional
Hard Working
Strong
Take care of Business
Confidence
Integrity
Meaningful

Are there specific words or phrases you do not like?

-No 's, for example Joe's Body Shop
-Nothing too generic or bland like: Quality Assured, or Precision Collision
-Nothing unrealistic like: blah blah Collision "Center" the "center" suggests a Huge place. We are just under 6,000 square feet.
-Nothing too complex or trendy. Something to the point, and clever, but that will still be good in 10 years

Are there specific words or phrases you like?

I would like the name to have Collision in it, which nowadays identifies more accurately with what we do and our focus on the type of work we do.
-Either "....... Auto Body" or "...........Collision" or ".........Collision Repair"
-Can be one or two words long then the .....Collision Etc...
-Can roll of the tongue and be to the point. Catchy and clever would be a plus.

Do you have other info you want to share?

One of the main reasons for changing the name, is to update it and modernize it, so I can continue with plans of a new sign on the building, new advertising, logos, t-shirts, software, and eventually shop for a direct account with an Insurance company. Main reason is to grow the business to the next level. Our current name is keeping me from all this. I've attached a few pics of our shop to get an idea visually.

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