• Assured$500
  • Entries122
  • Creatives34

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Background

Industry

Publishing & Media

About Your Company

ABS-CBN Global is the leader in providing quality news, entertainment, and other products and services that enable Filipinos overseas to connect and nurture relationships with the Philippines and Filipinos worldwide.
It was created more than 23 years ago to be of service to all Filipinos. With the launch of The Filipino Channel (TFC), the company became the first and most successful Filipino content distribution company worldwide.

The company, through its various international subsidiaries in the US, Canada, Middle East, Europe, Australia and Japan/Asia-Pacific offers telecommunication, retail, theatricals, money remittance and cargo services, online audio and video streaming, mobile & IPTV On Demand, along with philanthropic support for Filipinos and the communities they now call home.

ABS-CBN Global Ltd. is a wholly-owned subsidiary of ABS-CBN Corporation, the Philippines’ largest entertainment and broadcasting company, through ABS-CBN Corporation's wholly-owned subsidiary, ABS-CBN Global Hungary Kft.

Execution

Current Website
URL required
  • .com

Target Audience

- Filipino American Millennial
- Age: 16-21
- College Students; Ideally members of Filipino American
College Organizations
- Interests: Entertainment & Arts, Entrepreneurship,
Healthcare, Technology, Community Organizations,
Filipino Culture & Identity
- They are more open to their Filipino identity and
diversity in college; they want to learn & discover more
about their Filipino roots.
- They are in the phase of their journey where they are
open to reconnect to their Filipino heritage; they want
to energize Filipino pride by joining Fil-Am orgs
- Being college students, they are trying to find
themselves, their passions, understanding and
appreciating not just the motherland but the Fil-Am
history. Thus, they want to be inspired, motivated and
empowered
- NEEDS:
By Virtue of being Filipino/ Fil-Am
- A way to connect to their Filpino heritage
- They want to belong to a Filipino community; a free,
neutral environment/ company
By Virtue of being a college student
- They want to be empowered and inspired that they
can make an impact as a Fil-Am student;
- They need help and guidance in navigating US’
competitive workforce.

Competitors
  • naffaa.org

    The voice of Filipino American solidarity that transcends generations, organizations, economics, health and politics.

  • fanhs-national.org/filam/

    Documents and promotes Filipino American history through its archives, conferences, books, programs, films and art.

  • sipa-online.org

    SIPA enriches and empowers generations of Pilipino Americans and others by providing health and human services, community economic development, and a place where all people of all backgrounds can come together to strengthen community.

Tone/voice

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Top 3 Things

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Additional Info

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Materials

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Last updated 06/20/2018 1:45pm
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