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Business Info

Business Name

BA Beverages

What do you do?

Our company is a leader in the beverage alcohol industry. As a producer of premium spirts, coolers and wines we pride ourselves on innovative, high quality products the help consumers celebrate life every day.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Food and Beverage

Describe your audience

Our target customer is primarily female, 24-39 urban, educated with higher than average income. She seeks out unique beauty and fashion trends with a keen interest in natural / local / artisanal products. She is keen to explore different beverage alcohol options however vast selections in liquor stores can be overwhelming. She has progressed beyond traditional coolers and is seeking light, wine alternatives with an emphasis on natural flavours.

What 3 things do you want your product name to communicate to your audience?

-Nature / botanical inspired
-Refreshing
-Premium

List the names of your top three competitor products

Alize Liqueur, Wild Vines, Arbor Mist

Style

What character, tenor or spirit do you wish to convey?

Our brand name should convey artisanal craftsmanship, spa inspired serenity and a light, refreshing taste profile.

Are there any words or phrases you like?

Botanical, Essence, Purity

Are there specific words or phrases you don't like?

Hard, Bold, Rich,

Do you want to include additional info?

Product name should be easy to pronounce.

Materials

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