Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Company / Product Name?Get a free, no obligation design consultation
3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What do you do?
Our company is a leader in the beverage alcohol industry. As a producer of premium spirts, coolers and wines we pride ourselves on innovative, high quality products the help consumers celebrate life every day.
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
What is your industry?
Food and Beverage
Describe your audience
Our target customer is primarily female, 24-39 urban, educated with higher than average income. She seeks out unique beauty and fashion trends with a keen interest in natural / local / artisanal products. She is keen to explore different beverage alcohol options however vast selections in liquor stores can be overwhelming. She has progressed beyond traditional coolers and is seeking light, wine alternatives with an emphasis on natural flavours.
What 3 things do you want your product name to communicate to your audience?
-Nature / botanical inspired
List the names of your top three competitor products
Alize Liqueur, Wild Vines, Arbor Mist
What character, tenor or spirit do you wish to convey?
Our brand name should convey artisanal craftsmanship, spa inspired serenity and a light, refreshing taste profile.
Are there any words or phrases you like?
Botanical, Essence, Purity
Are there specific words or phrases you don't like?
Hard, Bold, Rich,
Do you want to include additional info?
Product name should be easy to pronounce.
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