About Your Company
This is a consumer goods company and we are transforming our IT Network, it is the largets IT investment for the next 3 years and we want a Name for the Program/project.
All levels of a company with +10.000 employees from top management to lower levels in the company. This is a Traditional Consumer goods company present in several countries. Average age of prime prospect (top and middle management) mid 40s, men and women High income all profesionals. Other subjects Mid 30s men and women, high income all College graduates.
this is internal project. no competition
Creative should NOT use
No use of the following terms: Always ON. or ON. No Star trek or Star wars reference. No reference to avialable product and services Eg iTrack, iReport.
Rolex, Just do it. tomorrow starts here.
Innovative, profesional, Game changing, Reliable, Breakthrough, dependable
Top 3 Things
Speed, Reliability and Innovation
We want to significantly increase speed of delivery of cost optimized solutions and reliable delivery of the service, meeting and exceeding agreed service levels while building and nurturing the competency of our internal Network team.
We will achieve speed of delivery by rapid deployment of efficiently designed, automated network solutions. We will achieve reliable delivery of service through simplification and standardization of delivery of our services.
The new name and logo of the team should be resolved around innovation, speed, reliability, simplification, standardization and stewardship. We are intending to use the new name and logo in the internal communication with the program stakeholders.
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