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Business Info

What does your company do?

The product is a Fire Log that is made from leaves and other wood bio mass materials. A truly green initiative, in that it will reduce the amount of bio mass that currently ends up in landfills (which then goes on to produce methane gas that is released into the atmosphere), or into the waterways which can create problems there as well. Our Fire logs burn as a carbon neutral fuel, they burn hotter than wood and produce less green house emmisions. This is a heating alternative that is affordable for the consumer, completely natural newable source with no risk to human or wildlife in its collection and manufacturing.

Do you require that a .COM or other URL be available for the new name?

yes only .com

Target Audience

What is your industry?

Manufactured Fire Logs

Describe your customers

They will be a diverse group from the young woman in a condo, in the city, who is buying a single log for ambiance for her fireplace, a family buying boxes of logs for heating use in a woodstove in the mid west, and a Resturant that wants to have the ambiance for thier customers but in a greener, cleaner more convenient way. They will be those that are enviromentally conscious, ones looking for convinence, value, and maybe even those that appreciate job creation and "home grown energy."

What 3 things do you want your company name to communicate to your customers?

innovative beautifully burning log, eviromentally conscience, renewable energy

List the names of your top three competitors

Duraflame and Pine Moutain and Enviro-Log

Style and Concept

What character, tenor, or spirit do you wish to convey?

Modern, green, progessive

Are there any words or phrases you especially like or hate?

We don't want "leaf log" we would like something short, nothing silly or folksy, but casual and warm are fine. We are definitely wanting to set ourselves apart from Duraflame and Pine Mountain as a more modern clean green brand. We want to play up the enviromental aspect but not in a granola way, in a progressive feel.

Do you have other info you want to share?

The name of the log should make you feel good. There should also be some excitement. It should feel clean and hot, its something we set on fire after all! We admire brands that set themselves apart with names that don't necessarily fit in the regular stream, companies like Target, Virgin Airlines, Apple, Oracle....we like that you get the concept after some thought, its not super obvious, the word itself has a good emotional connection, and something that will appeal to the female consumer as much as the male.



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