• Award$500
  • Entries356
  • Creatives47



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Business Info

Business Name

WADREF Humified Compost Pty Ltd

What do you do?

Produce humus compost which is sold by the tonne and trucked to farms, organic farms, vineyards.

Do you require that a .COM or other URL be available for the new name?


Target Audience

What is your industry?

Organic fertiliser

Describe the target audience

Broadacre farms, vegetable farms, vineyards, fruit growers

What 3 things do you want your product name to communicate to your audience?

Natural, no chemicals, soil health

Style and Concept

List the names of your top three competitor products

There really isn't anyone who has established a name for themselves. It's usually a gardening or farming supply company who has compost as one of their products.- which that call "compost." Hopefully this helps some.

What character, tenor or spirit do you wish to convey?

Honest, Wholesome, Reliable

Are there any words or phrases you like or hate?


Do you have other info or links you want to share?

I have the company name of WADREF Humified Compost Pty Ltd but see it as not portraying the product correctly. I am looking for a clever name with a logo to match. The compost is made from all recycled products, i.e. straw, manure and water. It has the capability to increase air and water retention up to 60% in the soil. It aids in balancing the soil health to grow healthy plants and in turn healthy animals and humans.



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