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Business Info

Business Name

Center for Growing Talent by PMA

What do you do?

We attract, develop, and retain talent for the global produce and floral industry through programs, events, and content.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Food and Beverage

Describe your audience

Students and Faculty from both university and high school level. Those seeking new employment. Interest in the areas of marketing, engineering, technology, supply chain, logistics, floral, production.

What 3 things do you want your product name to communicate to your audience?

Shows the size of the industry and the large scope of opportunities available
Cool, Hip, Sexy industry
Specifically for the produce and floral industry
Innovative

List the names of your top three competitor products

I don't know of any.

Style

What character, tenor or spirit do you wish to convey?

Fun, Fulfilling, Large-scale, Informative, Innovative, Progressive, Dynamic,

Are there any words or phrases you like?

N/A

Are there specific words or phrases you don't like?

Career, Pathway, Produce, Floral

Do you want to include additional info?

We want the name of this program to be fun and attractive to the university demographic. Our company name is long, so I would prefer something short and concise.

Materials

Contract
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