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Business Info

What does your company do?

The company develops innovative products in the leisure and health industries. These products include premium Hot tubs, premium swim spas, premium steam/saunas, premium swimming pools.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?


Describe your customers

Age 35+.
Own their own home.
Male and Female.
Typically those with incomes in excess of $60,000 - $90,000.
They will be professionals.
They are educated to degree level.
They are very health conscious, enjoy going to the gym, going on expensive vacations, pampering themselves and eating healthy foods.
They value luxury brands, and well-made, quality products.
Their interests include swimming, going to the gym, reading about health and how to maintain their health.
Making their homes a luxury place to relax in.
Enjoying their gardens and outside space.

What 3 things do you want your company name to communicate to your customers?

Home lifestyle.

List the names of your top three competitors

Jacuzzi (www.jacuzzi.com)
Toto (http://www.gb.toto.com)
Carmenta (http://www.carmentawellness.co.uk)

Style and Concept

What character, tenor, or spirit do you wish to convey?

The name must convey health, a successful lifestyle, be focused on premium products. Can be two words or one word.

Are there specific words or phrases you do not like?

Sauna, Steam, hot tub, swimming pool.

Are there specific words or phrases you like?

Mont, Fresco, Aura, Sense, Milieu, Dominion, Metier.

Do you have other info you want to share?

Although we would like the brand name to be connected to the Outdoors and Gardens, the brand does not have to be descriptive. It could sound foreign like Piaget or strong like Zenith. Either way, it has to sound premium.



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