• Award$350
  • Entries208
  • Creatives52

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Business Info

What does your company do?

We are a start-up software company that provides specialized, automated web-based services to tax professionals. Our software plug-ins are incorporated into websites of tax professionals in order for them to provide specialized services to their clients. In essence, we help CPAs and CPA firms best serve their clients with our engines doing the heavy lifting in the background.

Do you require that a .COM or other URL be available for the new name?

YES. Please verify that this company name is available as a dot com. If it is not directly available, we may consider an extremely close variation. For example, if yourname.com is not available, we would consider the abbreviation YN.com

Target Audience

What is your industry?

Accounting software - financial software

Describe your customers

CPA (Accounting) firms, large and small.

What 3 things do you want your company name to communicate to your customers?

In order of preference for meaning:
1. Integrity / Honesty / Trust
2. Wisdom / Experience
3. Power / Strength
4. Finance / Money
5. Dynamic / Forward Thinking

List the names of your top three competitors

Intuit, LaCerte, ProSystem FX

Style and Concept

What character, tenor, or spirit do you wish to convey?

Trustworthy, experienced, honest, professional, cutting edge, efficient, user friendly, serious.

Are there any words or phrases you especially like or hate?

We would love a name like Veritas, which means truth in Latin. We would love a Latin or Greek sounding name or an actual Latin or Greek word that means something we are trying to communicate (i.e. integrity, trustworthy, honesty, wisdom, power, strength) Bonus for both great sounding name and great definition! We intend to have our name in the fine print on every accounting website: "Powered by -------"

Do you have other info you want to share?

no other info. thanks!

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