• Award$200
  • Entries123
  • Creatives34

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Background

Industry

Cosmetics & Beauty

About Your Company

I manufacture and sell hair cosmetics and a hairstyling tools target audience is women from 30 to 60

Execution

Current Website
URL required
  • .co

  • .biz

  • .in

Target Audience

they live in Western Canada or on the West Coast of the United States they have disposable income I would consider them middle class and I class they are into fitness yoga health fashion innovations in skincare and hair care they are teachers nurses executives business owners self-employed

Competitors
  • Aveda. Kevin Murphy Bex hot tools . wet brush co

    They make and sell shampoos and styling tools

Creative should NOT use

I like funny. To a point. A brand launched in 2004 was Perugia. But cannot use this as partnership collapsed. It was a brand of product as well as a retail store. I can send you the branding story

Favorite taglines

Perugia. Sharing the secrets of beauty with the rest of the world

Tone/voice

Innovation mystery.

Top 3 Things

Passion Innovation. Fun. Empowerment.

Additional Info

I will send you the branding story created for the Perugia brand of 2004

Materials

Contract
Files

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Last updated 08/10/2018 4:49pm
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