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Business Info

What does your company do?

This is a private personal training studio. We specialize in post rehab training, multi directional sport training, functional lifting, vip/exec training and programing. We also specialize in recovery. Added to all that this will be home to an Olympic Development Academy for Rugby Sevens. That part doesn't necessarily need to be in the name. My last name is Manheimer and a lot of people think I should use that in the name. I already have a website bodybymanheimer.com

Do you require that a .COM or other URL be available for the new name?

This always helps but I feel like there are ways around this by adding gym, studio, etc to the name.

Target Audience

What is your industry?

Health Care and Biotech

Describe your customers

My customer is the professional working in downtown Chicago that can afford top class personal training. A person coming back from injury that has concluded physical therapy.

What 3 things do you want your company name to communicate to your customers?

That we are intelligent about what we do.
We are creative in our approach and we do what "works."
Our studio is a nice as your home.

List the names of your top three competitors

Jim Karas
http://www.peakperformancenyc.com
http://www.goperformanceandfitness.com/c...

Style and Concept

What character, tenor, or spirit do you wish to convey?

Hard work pays off. Functional lifting creates a better life style. Clean lines, modern look, open space, with high ceilings.

Are there any words or phrases you especially like or hate?

My motto now is "it's all about the core."

Do you have other info you want to share?

The space is very cool with brick all along one wall. High ceilings in the Kinzie Industrial Corridor. Lot's of character.

Materials

Contract
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