• Award$200
  • Entries109
  • Creatives28

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Background

Industry

Fashion

About Your Company

we seamlessly bring together fashion and tech in one place. Our customers are fashion concious, tech savvy men and women, who are time poor, lead busy lives and are often juggling work, study, family, freinds. Aged between 16 & 36.

Execution

URL required
  • .com

Target Audience

Fashion concious, tech Savvy men and women. Time poor. Want the best of both worlds fashion and tech. Want convinience, ease and style. aged 16 to 36 years olds. Proud, young, dynamic crowd, embracing and progressive.

Competitors
  • net a porter

    Online fashion buying portal

  • Farfetch.com

    Online fashion portal

Creative should NOT use

Name should not be gender specific.
Words should not be to manly/girly e.g Fabulous, or Bling or Fashionista
Words should not be rude, offensive, silly, meaningless

Favorite taglines

Just do it-Nike
Advancement through technology
think differently - apple
impossible is nothing - addidas
rebel by choice - Harley davidson
I am what I am - Reebok
Live in your world, play in ours - Playstation
Between Love and madness lies obsession- CK
There is no substitute - Porche

Tone/voice

Tone of Voice/ impression:
1. We are the place to go for fashion and tech.
2. At the forefront of the two worlds seamlessy merging into one as we move to the 3rd revolution.
3. Fresh, youthful, fwd thinking, embracing change and open to possibilities.
3. Barefaced, Symbiotic. Melting Pot.

Top 3 Things

Edgy & stylish.
Perfect Blend/Balance of Fashion and Tech
Bold & Fearless, Embracing yet Confident.
Fwd thinking, never compromising on style.

Additional Info

1.Think about Colours assoc with Tech e.g. blue, neon,
2. Colours assos with fashion/glamour & style – Black, grey, bold colours
3. Words assoc with Tech – Savvy, fwd thinking, futuristic, game changer, reach for the moon,
4. Words assoc with Fashion, style, glamour, edgy, cutting edge, trend setters, pride, creators,
5. think two worlds colliding together into perfect harmony



Materials

Contract
Files

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