• Award$300
  • Entries131
  • Creatives47

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Creative Brief

Who are you?

I am involved in getting a consumer network off the ground in an advisory role.

What do you need?

The advertizing agency has so far failed to come up with a TAGLINE or CLAIM.

The business name is PANEON. It will be setup and run as an online franchise business.

IT is a consumer network that focuses on natural, ecological pet foods, human food supplements, biological cosmetics, and fair trade products from third world countries.

Who Is Your Audience?

People from 20 to 60 who want to change the world by not buying from the multi-national companies and thus exercise their consumer power as a group.

We want to address the people and make them believe that they can very simply and actively change the world economy as buyers. Simply donating to Greenpeace is not enough.

Requirements

We Like These Examples

'A Consumer Revolution'
'Passionate, not Passive'
'Pure Change'

We Absolutely Must Have

A tagline that can be translated into many languages easily. it must not be already trademarked. A 3 line brief about consumer power that elaborates the tagline should be included

Materials

Contract
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