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Business Info

Business Name

The Explore App

What do you do?

This is an app that connects people who are interested in the same outdoor activities (skiing, hiking, rock climbing, mountain biking, paddle boarding). The app will be sectioned out by activity, and people will create a profile for the activity they are interested in. The app will ensure that people are connected based on their ability level, so people will be seeking others who are at the same level as them in a particular activity so that they can go out and do that activity and stay safe, and have somebody to do it with. For example, if you are an intermediate skiier, the app will connect you with other intermediate skiiers- and overall, it promotes safety, health, wellbeing and socializing with those who are as passionate as you are about an outdoor activity. In addition to connecting people who already enjoy the activity, another feature of the app is to create a platform for people interested in trying a certain activity. There will be a mentor/learner section, so for example if I wanted to try rockclimbing, I will be able to find someone to go with and show me and share gear. Other features of the app: gear sharing/selling, carpooling, trail maps and information database

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Software and InfoTech

Describe your audience

My audience is somewhat broad: outdoor enthusiasts, outdoorsy people, or people wanting to get into an outdoor activity. People who generally want to be healthy. People who maybe are experiencing stress and want to make time for relaxing and fun hobbies. Male or female, probably ages 18-40, but could extend to ages above 40. It will be people of all socioeconomic demographic, but probably people middle class or above will use it. It is for people who like trendy things, and want to be social- but can also be for people who don't socialize enough and want to meet new people. It could be for people moving to a new area and wanting to meet people who are interested in the same outdoor activity as them.

What 3 things do you want your product name to communicate to your audience?

1. This is something about the outdoors and outdoor activities
2. This is a way to meet people, but is not a dating app
3. This is a platform for if you are interested in learning a new hobby or want to get more involved in the outdoor communities in your area

List the names of your top three competitor products

meetup, bumble, gosporty, viewranger, skipals

Style

What character, tenor or spirit do you wish to convey?

trendy, not too serious but not too childish, fun, light

Are there any words or phrases you like?

outdoor, explore, but generally I am very bad with names- so I don't want to give you any advice!

Are there specific words or phrases you don't like?

not really- I don't like anything that is too long. I don't LOVE the words "buddy" or "pal" because they sound childish and out of style- but I'm not opposed to them completely.

Do you want to include additional info?

Please ask me if you have any questions- There will be a messaging feature in the app and that is the way people will get in contact and coordinate trips. It is different from meetup in that it is more one on one and specific to ability level or wanting to learn. Keep in mind that I will provide incentive for people to do outdoor activities or to mentor people- so this will be shown on their profile- in a way it will be somewhat fun and like a game.

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