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Business Info

What does your company do?

The new company will help people, families and businesses create more peaceful and structured environments by providing professional organizing, planning services, and senior move management/estate clearing/transitioning.

We will do residential organizing (e.g. decluttering a closet, organizing a kitchenor home office or helping unpack a house after a move). This will potentially be where the majority of our business comes from in the first stages of the business. We will also offer organizing services to businesses (filing systems, workflow, office set-up).

We'll offer event planning services (parties, wedding/anniversaries, etc.).

Finally, we plan to offer estate clearing services (helping families clean out a home after a loved one dies), as well as transitioning services (downsizing from a home to a care facility or smaller living space).

We need a name that can encompass all of these services under one umbrella. The company focus may shift, based on demand. For example, if the company ends up doing a large amount of estate business and a small amount of residential organizing, the name still needs to work.

The name CANNOT be location specific. The goal is to grow the company large enough to either sell or franchise.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Consulting and Professional Services

Describe your customers

Our target customer is a college-educated, middle-to-upper income individual. Women are far more likely to be the decision makers for home organizing projects, as well as caring for older parents or handling their estates.

These women are often too busy to use their limited free time to organize or are overwhelmed at the thought. Our company seeks to find these customers and help them get it done. (Expand)

In the case of estate transitioning or clearing, the customer may live in another geographic area and needs a local company to complete the work that they cannot be there to do. These customers need help downsizing a loved one from a home to an apartment or care facility. In the case of estate clearing, customer will have suffered the loss of a loved one and need to handle the logistics of clearing out the deceased's house. Y

The company is being founded in Charlotte, NC.

What 3 things do you want your company name to communicate to your customers?

*Professionalism, including patience, being non-judge mental, and confidentiality
*Peace
*Structure

List the names of your top three competitors

Professional Organizers: The Pea Organizing Company, The Organizing Pro, Simplicity Organizing Pro

Estate Clearing/ Senior Transitioning: Caring Transitions, The Estate Lady, Gentle Transitions

Style and Concept

What character, tenor, or spirit do you wish to convey?

Professional, but personalized service
Peacefulness or serenity ( but not too New Age-y)

Are there specific words or phrases you do not like?

Clutter, chaos, mess, anonymous, junk, hoard, trash

Are there specific words or phrases you like?

Crisp, clear, organize, structure

Do you have other info you want to share?

We're looking for a 1-2 word name. The name must be easy to spell and pronounce.

Do NOT submit names with intentional misspelling (Klutter Buster), egregious alliteration (Optimal Organizing Operation), or cheesy rhyming.

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