Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Have questions about custom Company / Product Name?
Get a free, no obligation design consultation3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Business Info
What does your company do?
Organic baby blankets
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
Target Audience
What is your industry?
Retailing
Describe your customers
--Parents who are very strict about what products come into contact with their baby.
--Friends of the parents who want to purchase a product to give them at a baby shower that does more than blanket the child.
Our customers are a discerning and passionate people who care about how the products they purchase are manufactured, where theyre produced, what theyre made from, and who they help along the way. Our customers want a blanket that goes above and beyond to do the right thing first by the baby and by the world they'll inherit.
What 3 things do you want your company name to communicate to your customers?
Our customers want a product that is embedded with more than cotton and thread.
This baby blanket is...
--made only from 100% certified organic cotton that was grown in the USA and sewn in the USA.
--made only from NON-GMO cotton.
--completely undyed - natural color of clean cotton from our fieldsundyed, virgin, organic cotton
List the names of your top three competitors
Aden and Anais.
I'm not sure of any others that I like.
Style and Concept
What character, tenor, or spirit do you wish to convey?
Clean, Simple, Minimal yet functional
Are there specific words or phrases you do not like?
Please avoid names that are predictable names for organic products. Like Moonbeam, Sprouts, Green beans, etc. This needs to be a short, preferable two syllable name. Would also like to avoid describing the product in the name. Such as "Organic Baby" "Natural little One" or other cutesy stuff like that. This needs to be a strong, short brand name.
Are there specific words or phrases you like?
There are not any requirements for certain words that have to be incorporated into the name.
Do you have other info you want to share?
Nothing else to share
Materials
Contract
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