Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Get a free, no obligation design consultation3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Business Info
What does your company do?
We are a new company getting ready to launch ourselves in the UK. We are a sweet shop brand that is initially going to be focused on building an online presence in the mrketplace, expanding into the retail space over the next few years.
We are like a traditional sweet shop in the sense that we sell all different kinds of sweets, both from within the UK and overseas (e.g. american sweets). We also have a strong focus on selling traditional pick and mix sweets.
Our unique selling point is that we focus on the brand of the sweets, rather than the actual sweets themselves. We promote sweets through their brand and offer gifts, toys and extras all related to the sweet brand.
Do you require that a .COM or other URL be available for the new name?
We require that both a .com and .co.uk domain be available for the company name. We also require that the domain names have no hyphens, underscores or other non-alphanumeric characters. For example:
www.thesweetshop.com is acceptable, but www.the-sweet-shop.com is not.
Target Audience
What is your industry?
Food and Beverage
Describe your customers
Tweens through to teenagers
Adults looking for gifts or wanting to reminisce about the retro sweets they used to eat
What 3 things do you want your company name to communicate to your customers?
Modern
Trendy
Unique
List the names of your top three competitors
Click n Mix
Ye Olde Sweet Shop (there's not just one - there are hundresd!)
Style and Concept
What character, tenor, or spirit do you wish to convey?
We do not want a name that is dead serious, but equally we do not want a name that is fully humerus. We would like to aim somewhere in the middle, slightly leaning towards the humerus angle.
Are there any words or phrases you especially like or hate?
We dislike the idea of "ye olde sweet shop" and we dislike the idea of being "retro"
Do you have other info you want to share?
No, not at the moment
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