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Business Info

What does your company do?

We are an online retailer selling MID TO HIGH-END designer fashion (both mens and womens). We represent and sell clothing for up-and-coming fashion designers.

Do you require that a .COM or other URL be available for the new name?

having a .com domain available would be great.

Target Audience

What is your industry?

Retailing

Describe your customers

Our main customer group will be young women and men (probably 70% female) approximately 18 to 35 years old. Our customers will be web-savy, fashion conscious and in the know.

What 3 things do you want your company name to communicate to your customers?

1. Our brand is an authority on fashion and customers can be confident that they are buying style
2. That our brand is new age and refreshing (a youthful/hip feel)
3..

List the names of your top three competitors

www.asos.com
www.topshop.com
www.net-a-porter.com
www.mrporter.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

Our brand should have a fashionable and hip feel to it. A lot of our customers would count themselves in the "HIPSTER" crowd in that they are in the know about fashion and know where to find it.

Are there any words or phrases you especially like or hate?

We are selling Mid-High end fashion on behalf of fashion designers so the name should avoid tackiness.

Misspelt words are generally inappropriate. If you are unfamiliar with the fashion industry, please first look at the competitors websites that I have mentioned so you can get a better feel for what our brand is and get a better idea of what names might be appropriate (and inappropriate) in this industry.

Do you have other info you want to share?

Please see the uploaded images to get more of a sense of the brand we are creating.

Materials

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