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Business Info

What does your company do?

We provide a platform where anyone can discover and learn the skills they need from vetted experts (professionals, entrepreneurs, academics, etc.)
And we provide the platform and tools for "experts" to publish, promote and manage classes on skills they master, whether in a classroom or online/video.

Do you require that a .COM or other URL be available for the new name?

We need a .com and a twitter handle.
We will consider .com and twitter handle that are a variation, where the name is fantastic and the .com is unavailable (example "Crew" = "pickcrew.com")

Target Audience

What is your industry?

Other

Describe your customers

Industry is education, skills and training.
Customers are initially entrepreneurs, founders, business owners, startups.
But ultimately learners can be anyone looking to develop one or several skills, to build a business, to get ahead in their careers, to change jobs, or just because they want to.
Providers ("experts") are also customers - these are professionals, early-career academics, experienced entrepreneurs, professional trainers.

What 3 things do you want your company name to communicate to your customers?

Anyone can discover and learn a skill.
Learning is fun and easy.
Teaching is fun and easy.

List the names of your top three competitors

generalassemb.ly
skillshare.com
udemy.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

Simple, straightforward, hassle-free.
Convenience, flexibility, efficiency.
Fun, exciting, cool.

Are there specific words or phrases you do not like?

academy, school, university or any made up word that uses parts of these.

Are there specific words or phrases you like?

no specific words

Do you have other info you want to share?

1-2 syllables, max 3.
Preferably evoque the product/service and it's character or a certain personality, rather than explicitly name or describe it.
Please see attached file taken from design brief.
Some additional resources for fun:
http://sethgodin.typepad.com/seths_blog/...
http://sethgodin.typepad.com/seths_blog/...

Materials

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