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Business Info

What does your company do?

We will provide an online interphase that allows users to upload their tax documents, complete a simple questionnaire, then schedule a video consultation or teleconference with a tax pro and then we file their taxes for them. The user gets the same "hand held" filing experience of going to a brick and mortar tax service such as Liberty tax and H&R block, but without having to leave their home and at half the cost of onsite tax prep co's. This methodology is a compromise between do it yourself online products that are confusing and frustrating but cheaper and paying upwards of $400 to go into an onsite tax prep company. Consumers are becoming more comfortable with interacting online and sharing personal information online, however they still value live face to face interaction. We have created a product that will full their demands. With do it yourself online tax filing you are left guessing and never sure you are getting maximum refund or even did the return correctly, with our service their is no guessing as we complete and file the return and offer an maximum refund guarantee
Consumers will become aware of this product mostly through online and social media then through word of mouth.

Do you require that a .COM or other URL be available for the new name?

I require that a .com with the exact name submitted be available

Target Audience

What is your industry?

Financial Services

Describe your customers

Wide range of individuals or married people who typically go to onsite tax services to get their taxes done.
Typically but not limited to:
Have children but not to excluding people who do not have children
Income level between $75,000 and $175,000. (not interested in markets below or above these levels)
Age range between 25-35 (But could be older)
Relatively tech savy who trust e-commerce
College educated
Budget conscious that don't want to spend $300 to get their taxes done

What 3 things do you want your company name to communicate to your customers?

1. Buying this product will give them the exact same experience as going to an onsite tax return prep service but at half the cost.
2. Doing your taxes yourself (without an tele/video conference) online is extremely frustrating and inaccurate which could cost you.
3. This is a fresh new innovative way of filing income taxes

List the names of your top three competitors

H&R Block
Liberty tax service
Turbo tax

Style and Concept

What character, tenor, or spirit do you wish to convey?

pioneering, super user friendly, cheaper alternative to getting taxes done face to face, worry/hassle free, Industry disruptor

Are there specific words or phrases you do not like?

Not really - nothing already trademarked or too similar to competitors. preferably similar url but doesn't have to be exact.

Are there specific words or phrases you like?

Tax or income tax

Do you have other info you want to share?

Somewhat Seo friendly. should probably have tax in the name, but if tax isn't in the name, the customer should be able to instantly recognize what we do. But also catchy and non intimidating.

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