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LET ME TELL YOU ABOUT US:

This online farmers market is going to be started in the San Francisco Bay Area. Customers will be able to visit our website to build boxes of local, fresh foods to be delivered to their homes or works. To start they will be able to choose foods from four categories - vegetables, fruit, dairy, and protein. The company will supply from family farmers within a 150 mile radius of San Francisco. The service is a hybrid of the farmers market, CSAs (community supported agriculture) or farm shares, and Peapod.

The value for the customers is that they will be able to get the freshest foods on the market, they will know where their food is coming from and that it is sourced locally, the online shopping platform will be easy and they will get convenient delivery. We will help customers who don't have the time to go to the farmers market every week get farmers market quality foods on a regular basis. Our three main promises to our customer will be 1) transparency into and connection to the sources of their food 2) customer service 3) convenience.

HERE IS WHAT WE NEED:

We need a name for the company. I would like a name that conveys the essence of the brand. The key traits of the brand will be:

- Authenticity

- Artisanal

- Freshness

- Quality

- Unbeatable customer service

I like both names that explicitly say what the service is and names that dont but are memorable with a more veiled meaning. The key is that the name is catchy and memorable and conveys the essence of the brand.

OUR TARGET AUDIENCE IS:

Our target consumer is generally female ages 25-44. She leads an active and healthy lifestyle and likes to cook. An acronym for the customer segment is LOHAS (Lifestyle of Health and Sustainability). She considers herself a hip and cool trendsetter and likes to tell her friends and acquaintances about what she thinks the latest trends are. She does yoga, bikes, and likes to be outdoors. She cares about sustainability and the environment and wants to be a contributor to her community (which includes supporting her local farmers). She is generally relatively affluent.

WE LIKE THESE EXAMPLES:

Some examples of names I like:

Lulu Lemon Athletica - memorable, catchy, fun to say

Nike - cool meaning (Greek winged godess of victory)

Fresh Direct - simple, easy to remember and say, conveys the value proposition clearly

Pinkberry - fun to say, conveys the feeling of the brand

Amazon - conveys the diversity of what Amazon offers

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

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