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Business Info

What does your company do?

We're a search engine for other sites' online education classes, from grade school level (Khan Academy) to college level (Coursera).

Do you require that a .COM or other URL be available for the new name?

Yes, a .com.

Target Audience

What is your industry?

Education and Universities

Describe your customers

Students and their parents who are looking for online education classes

What 3 things do you want your company name to communicate to your customers?

(In this order of importance)
1) We're related to education
2) We're simple
3) We're fun

List the names of your top three competitors

No specific competitors exist that we know of. More general competitors includes other search engines like Google, Bing, and Yahoo.

Style and Concept

What character, tenor, or spirit do you wish to convey?

We're flexible. We don't want it to sound too serious or literal. We don't want it to sound too "web chic" -- no ".ly" suffix, no dropping the "e" as in Flickr -- since our audience will be comprised of possibly low-tech parents.

Are there any words or phrases you especially like or hate?

No.

Do you have other info you want to share?

Have fun, and be creative!

Materials

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