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Business Info

What does your company do?

This company is an online discount store. It's very similar to www.guilt.com and we want a name that is as simple and straightforward, like www.guilt.com. The name that you guys come up with must be an available domain name/website because our main market is on the web. We want the name to be trendy so that it catches on to people just like google and twitter did.

Do you require that a .COM or other URL be available for the new name?

YES! that is very important

Target Audience

What is your industry?

mainly selling designer discount clothing, but we want the name to cover all categories so we can sell all items on our website.

Describe your customers

Our customers are people that are searching for discount products online, mainly discount designer clothing, like www.guilt.com, but we will sell many other types of items as well. So our customers are everyone who wants to buy items on sale.

What 3 things do you want your company name to communicate to your customers?

1. That were a designer discount store that sells clothing especially but we sell other items as well.
2. That were cool and we want the cool crowd to get attracted to the name, it should interest teenage and young adults that are men and women, but we want it to be professional at the same time.
3. That were exclusive and a premier discount items store and that all of our items are on sale.

List the names of your top three competitors

www.guilt.com, www.bluefly.com, www.HauteLook.com and www.ruelala.com.

Style and Concept

What character, tenor, or spirit do you wish to convey?

we want the name to be professional, yet creative and not too long. We also want the name to apply to all audiences (young, teens, old, men, woman, children and etc.), but we really want it to apply to teenage and young adult woman and men.

Are there any words or phrases you especially like or hate?

we like professional names that are creative.

Do you have other info you want to share?

short, simple, trendy, creative and professional

Materials

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