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Business Info

What does your company do?

This is a new company. We sell car parts, mainly centred around wheels, brakes and calliper covers. Therefore, we concentrate on the wheel area of the car. It is online ad retail. Our main product is replica wheels for european cars but we are not limited to that.

Long term, this will become a wheel brand with our own designs, that will need to be taken into consideration.

Do you require that a .COM or other URL be available for the new name?

We require that .COM and .CA are available.

Target Audience

What is your industry?

Retailing

Describe your customers

Our customers are going to be young car enthusiasts looking to set a trend or find their cars identity with our wheels along with upgrading their look.

What 3 things do you want your company name to communicate to your customers?

We want to communicate a brand image, because long term we plan on manufacturing wheels ourselves, therefore creating a brand is a must. Quality and trust.

The name has to communicate to car enthusiasts also, attract them to the website.

List the names of your top three competitors

OEM Concept, RWC Canada, Hartmann wheels & KX wheels.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Trendy, stylish, quality, new, finding your identity and not corporate. Modern, could even be kind of corky.

Are there any words or phrases you especially like or hate?

I do not dislike any words, but I am looking for the main brand name. Words like "performance", "wheels", "factory" are secondary and although I do understand that they could be inserted into the naming, it is the main word I will be looking for.

A name in the industry, which I like is XLR8 as in Accelerate.

Nothing about redline or "to the max" type of stuff. No generic names.

Do you have other info you want to share?

My name is Norair, sometimes someone could be creative with the name. I am open to anything. Be creative, it could be silly, a play on words, anything to attract and stick in someones head. The logo is also not done so take that into consideration.

Most importantly, the name has to be short, it is a website and cannot be too long.

If you go to http://creattica.com/logos/latest , this section holds the kind of names I would like. Out of the box, new but credible.

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