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Business Info

What does your company do?

Established apparel decorating company producing screen printed and embroidered products is looking to create new online t-shirt design site. Designs will be submitted online by artist community. The company will select the most creative/promising designs to be sold on the site. The artist will earn money for each shirt sold with no limit and an equal amount will be donated to a worthy charitable cause for every shirt sold with no cap. Our goal for 2013 is to pay $1,000,000 to artists and donate $1,000,000 to charity.

Do you require that a .COM or other URL be available for the new name?

.COM & .NET are nice-to-haves, but not necessary.

Target Audience

What is your industry?

Online Apparel Sales

Describe your customers

18-35 male and female, moderately-highly engaged in online activities, comfortable with purchasing apparel online. Spends more time on the computer than watching tv. Appreciates art and design. Has 6 favorite t-shirts. Feels passionately about supporting a charity/cause.

What 3 things do you want your company name to communicate to your customers?

1) Creative/Expressive/Memorable
2) Membership/Interaction - Our website will be a platform for inspiration through the apparel for sale and the community to engage with.
3) Socially Conscientious

List the names of your top three competitors

http://sevenly.org/
www.designbyhumans.com
www.teefury.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

We are positioning the brand as Highly Creative, Quality Focused, Transparent, Socially Conscious, Open, Honest and Accessible. The company is focused on serving its three primary stakeholders: Society, The Artist and The Consumer.

Are there any words or phrases you especially like or hate?

Not really.

Do you have other info you want to share?

We're big fans of ffffound.com, we believe in design existing for its own sake and we are passionate about raising money and awareness for the causes we believe in. We are committed to using 100% Made in America products and all of our screen printing and decorating is done in the US.

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