Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
Established apparel decorating company producing screen printed and embroidered products is looking to create new online t-shirt design site. Designs will be submitted online by artist community. The company will select the most creative/promising designs to be sold on the site. The artist will earn money for each shirt sold with no limit and an equal amount will be donated to a worthy charitable cause for every shirt sold with no cap. Our goal for 2013 is to pay $1,000,000 to artists and donate $1,000,000 to charity.
Do you require that a .COM or other URL be available for the new name?
.COM & .NET are nice-to-haves, but not necessary.
What is your industry?
Online Apparel Sales
Describe your customers
18-35 male and female, moderately-highly engaged in online activities, comfortable with purchasing apparel online. Spends more time on the computer than watching tv. Appreciates art and design. Has 6 favorite t-shirts. Feels passionately about supporting a charity/cause.
What 3 things do you want your company name to communicate to your customers?
2) Membership/Interaction - Our website will be a platform for inspiration through the apparel for sale and the community to engage with.
3) Socially Conscientious
Style and Concept
What character, tenor, or spirit do you wish to convey?
We are positioning the brand as Highly Creative, Quality Focused, Transparent, Socially Conscious, Open, Honest and Accessible. The company is focused on serving its three primary stakeholders: Society, The Artist and The Consumer.
Are there any words or phrases you especially like or hate?
Do you have other info you want to share?
We're big fans of ffffound.com, we believe in design existing for its own sake and we are passionate about raising money and awareness for the causes we believe in. We are committed to using 100% Made in America products and all of our screen printing and decorating is done in the US.
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