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Business Info

What does your company do?

Provides a web / digital experience to consumers on socially relevant and breaking trends of Aesthetic/Cosmetic procedures - "To engage all who seek to refine their most beautiful self"

Do you require that a .COM or other URL be available for the new name?

yes must be available as a .com

Target Audience

What is your industry?

Advertising and Marketing

Describe your customers

Men and Women, Mostly women 20-65yr and men 30-65. Mid to high income, fashion conscious, celebrity watchers, trend followers, image conscious.

What 3 things do you want your company name to communicate to your customers?

- Trusted - To be the trusted global source
- Unbiased - To provide the most truthful information about aesthetic/cosmedic procedures
- Knowledgable - unique powerful experience unmatched anywhere on the web

List the names of your top three competitors

real-self
yelp
newbeauty

Style and Concept

What character, tenor, or spirit do you wish to convey?

Credibility, thought leadership, serious but edgy, exciting but informative

Are there specific words or phrases you do not like?

no 4 letter words

Are there specific words or phrases you like?

Intrigue - Our first thought was to use nTreege of which we have the.com, ntrigue is maybe better but we cannot get the .com and are conceded with its spelling, 2 syllable and ability to be appropriate for other languages.
Global appeal, Culturally revelent - THE SOURCE

Do you have other info you want to share?

The name must be easily spelled / remembered so that it can be used globally. Most likely should be a single syllable name.

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