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Business Info

Business Name

The Product Formerly Known as OmegaOil

What do you do?

A division of Keto and Company, Our larger organization makes ultra low carbohydrate, healthy fat foods for people on the ketogenic diet.

We're asking for your help re-branding the product currently/formerly known as OmegaOil. Way better than just Olive, OmegaOil is a better for you alternative made from a blend of Olive, Coconut, Flax, Sunflower, Avocado and Chia. It is definitely a superfood. It is delicious, nutritious, and versatile, with the body's preferred ratio of saturated, mono, and polyunsaturated fats. The blend is high in MCTs (the healthy fat in coconuts), and has a balanced ratio of omega-3 and omega-6, with a full gram of omega-3 per serving. The taste is rich and buttery, with fruity notes from the olive, nutty notes from the sunflower, chia, and flax, and a rich buttery base from the Coconut and Avocado. It tolerates high heat, up to 425 degrees, about 15 degrees higher than the average olive oil.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Food and Beverage

Describe your audience

Ketogenic dieters, health and quality conscious consumers, mass affluent and above.

What 3 things do you want your product name to communicate to your audience?

Tasty. Good for you. Quality.

aka Delicious, Nutritious, Versatile.

List the names of your top three competitor products

Smart Balance
Benecol
That's really it right now

Style

What character, tenor or spirit do you wish to convey?

High quality cooking oil, from olives and other sources, made by a world traveling doctor obsessed with human nutrition who bought an olive grove farm when he retired to Tuscany. Way better than just olive oil.

Are there any words or phrases you like?

"Extra Origin OmegaOil" was our best idea, and it wasn't very good. It needs to sound like a high quality, nutritious food.

Are there specific words or phrases you don't like?

OmegaOil, what we've been calling the product up till now does not work. Name is too harsh and makes it sound like a medical product, vs a high quality oil.

Do you want to include additional info?

Go to omegaoil.co and process what it is. We sold the product for a year and a half under the banner "Omega Oil" primarily at farmers markets. The product has huge fans, but it didn't catch wind. We're bringing it under the "keto and co" family, and need a better name for the blend when we do.

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