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Business Info

What does your company do?

Gamma Sports is a manufacturer of tennis strings and other tennis equipment.

gammasports.com

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Entertainment and Sports

Describe your customers

Tennis Speciality Shops, Tennis Club Pro Shops, On-line retailers, Big box stores (Dick's),

Consumers - Tennis players of all levels from the occasional player to the tournament player

What 3 things do you want your product name to communicate to your customers?

Who Am I?
What Am I?
Why Am I right for you?
Why should I believe you?

List the names of your top three competitors

Babolat
Wilson
Head

Style and Concept

What character, tenor, or spirit do you wish to convey?

We have a new string series with an octagonal shape that will be available in 3 different strings with 3 different types of materials and construction for different playing styles. Octagonal shape promotes lots of spin. Different materials and construction are used for different comfort levels and playing styles.

Polyester material used by high-level players who are looking for the ultimate in spin. Polyester strings though are very stiff and harder on a player's arm
The other materials are for the occasional player who needs strings that generate spin but are easier on the arm

Are there specific words or phrases you do not like?

No not really. Although tennis is a small industry many phrases are over used

Are there specific words or phrases you like?

Ones that sell product! Phrases that describe the products features and benefits. Would like a name for this product that answers these four questions when a consumer sees this product.

Who Am I?
What Am I?
Why Am I right for you?
Why should I believe you?

Do you have other info you want to share?

Gamma Sports has been in the tennis string business for over 40 years. We are a family owned company. The goal is to develop new a new string series with a great name and story to make Gamma strings more relevant in the market

Materials

Contract
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