Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Have questions about custom Company / Product Name?
Get a free, no obligation design consultation3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Updates
Background
Industry
Financial Services
About Your Company
Instant auto is a retail insurance agency specializing in the placement of non-standard personal lines auto insurance.
Execution
URL required
.com
Target Audience
non-standard personal lines auto market makes up approx 22% of the total private passenger auto premium. Drivers are considered high risk because:
- Bad Credit
- Multiple MVR violations
- Multiple claims / Accidents
- No prior coverage or lapse in coverage
- only minimum limits or state requirements
Competitors
- goodtogoinsurance.org
Good to Go Insurance
- thegeneral.com
The General Insurance
- Esurance.com
esurance auto insurance
- joinroot.com
Root insurance
- fredloya.com
fred loya insurance
Creative should NOT use
open to anything
Favorite taglines
"leading the online experience" is a good one
"bad things happen to good people" we like and might use
Tone/voice
Casual tone, all welcome. We have reputable products at affordable price at low downpayments....not professionals (doc / lawyers). these are my peeps, the glue to our society, many are construction or other hard workers. many are bi-lingual, income levels are very moderate.
Top 3 Things
stability and credibility, affordable and we are leading the change to the online world
Additional Info
see attached creative direction worksheet
Materials
Contract
Files
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