Non-standard Auto Insurance Agency Naming Project

Financial Services

Instant auto is a retail insurance agency specializing in the placement of non-standard personal lines auto insurance.

non-standard personal lines auto market makes up approx 22% of the total private passenger auto premium. Drivers are considered high risk because:
- Bad Credit
- Multiple MVR violations
- Multiple claims / Accidents
- No prior coverage or lapse in coverage
- only minimum limits or state requirements

open to anything

"leading the online experience" is a good one
"bad things happen to good people" we like and might use

Casual tone, all welcome. We have reputable products at affordable price at low downpayments....not professionals (doc / lawyers). these are my peeps, the glue to our society, many are construction or other hard workers. many are bi-lingual, income levels are very moderate.

stability and credibility, affordable and we are leading the change to the online world

see attached creative direction worksheet

crowdspring