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Business Info

What does your company do?

We are a group of experimental economics researchers interested in developing a non-cognitive program for privileged middle schoolers which will lead to better educational and life outcomes.

Do you require that a .COM or other URL be available for the new name?

I will accept a .com with an acceptable variation on the exact name

Target Audience

What is your industry?

Education and Universities

Describe your customers

7th 9th grade at-risk students as well as their parents

What 3 things do you want your company name to communicate to your customers?

Intrinsic motivation to succeed; youth; fun

List the names of your top three competitors

Becoming A Man (BAM)
CHARACTER COUNTS!
Positive Action

Style and Concept

What character, tenor, or spirit do you wish to convey?

Success; education; motivation; breaking down barriers; learning; achievement; fun; youth.

Are there specific words or phrases you do not like?

We CANNOT use words associated with non-cognitive skills (grit, self-control, persistence, etc.) or the returns on education (college, degree, etc.) or Chicago-related terms. Additionally, the name cannot be widely used by any program throughout the United States or abroad. This program will be a widely circulated economics field experiment.

Are there specific words or phrases you like?

It is key to include the idea of success and achievement. Additionally, it would be fantastic if it had a fun acronym by which to call the program (see BAM: Becoming A Man as an example).

Do you have other info you want to share?

This naming is not for a traditional company name. We are looking for a title for a new program for teens that will be part of a natural economics experiment. It will run in and around Chicago among low-income communities in the following three years. The program is for youths and their parents to succeed - graduate high school etc.

The PDF attached is the grant proposal for the experiment. Please glance over it. The Central Research Questions and Background and Significance will provide a more accurate overview of the project and hopefully will provide a good idea of the type of project name we are seeking. The following is the introductory paragraph to the proposal:

We propose to develop a 2-year, in-school program for disadvantaged 7th-9th grade students that builds intrinsic motivation to succeed through a focus on non-cognitive skills. Components of the program include reducing informational and experience barriers, role modeling, goal-setting, building self-efficacy, character development and teaching how to maintain positive social relationships. A parental involvement extension provides further benefits, since it scaffolds and reinforces students learning at home.

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