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Business Info

What does your company do?

We're building an online collaboration tool for K-12 teachers to plan, assess, and improve student learning. Our website harnesses pedagogical research and teacher-to-teacher collaboration to move towards continuous, meaningful education improvement.

Do you require that a .COM or other URL be available for the new name?

Yes. Alternately, I'd also consider a .org domain.

Target Audience

What is your industry?

K-12 Education

Describe your customers

Primary users of the site are K-12 teachers across a range of subjects - Math, Science, English, Art, etc. and grade levels - elementary, middle, and high school. Secondary customers are school administrators including department supervisors, school principals, and district superintendents. The customers will span the entire US, including large, urban schools as well as smaller, rural districts.

What 3 things do you want your company name to communicate to your customers?

1. Empowerment: contrary to popular belief, the power of improved education lies with local teachers, not policy makers.

2. Community: teachers spend most of the day isolated from other teachers - our site provides a platform for teachers to collaborate with and help their colleagues

3. Purpose (sense of mission): our site provides meaningful interactions, targeted towards improved student learning (as opposed to mere compliance with top-down common curriculum standards or government mandated teacher evaluation).

List the names of your top three competitors


Style and Concept

What character, tenor, or spirit do you wish to convey?

I want the name to convey a spirit of continuous, purposeful improvement driven by the community of teachers (as opposed to policy reform initiated by bureaucrats).

Are there any words or phrases you especially like or hate?

In general, I'd like to stay away from much over-used education specific language for the company name. Specifically, I do not want the name to include "ed", "learn", or "board".

Do you have other info you want to share?




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