Here's the client journey on crowdspring:
1.The client completed an interactive name brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique names.
In a typical Company / Product Name project on crowdspring, many professional namers submit dozens of custom names based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Have questions about custom Company / Product Name?
Get a free, no obligation design consultation3.The client picked the winning name.
After collaborating with multiple namers, the client picked their favorite name. The client received a signed intellectual property agreement giving the client full ownership to the name.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Updates
Background
Industry
Software & Technology
About Your Company
New startup biz offering GPS tracking devices & monitoring services to multiple audiences (government vehicles/equipment, service companies, people (elderly & teenage drivers), pets).
Execution
URL required
.com
.net
Target Audience
Multiple audiences: 1) local government (county/city) - middle/upper age blue collar workers, mostly male dominated construction environment; 2) service businesses (e.g. heating/air, maintenance) - owners who want to know where their workers are; 3) people (elderly) - concerned for those who might tend to get lost; 4) people (teen drivers) - parents who want to know their kids locations & their driving patterns; 5) pets - people who want to be able to locate family pets if they go missing
Competitors
- https://www.verizonconnect.com/
Verizon Connect - focused on fleet management - competes in government/business arena
- https://www.life360.com/
Life360 - people tracking via cell phone apps (not via GPS devices)
- https://traxfamily.com/
Trax Family - people tracking via GPS devices
- https://www.whistle.com/
Whistle - pet tracking devices & monitoring service
Tone/voice
simple yet trusted technology & customer service;
we have existing government customers who want us to develop this GPS service because they don't like dealing with the other guys due to lack of customer service;
being a family oriented business we want people to be able to track loved ones (older parents, teenagers) & their family pets.
Top 3 Things
Trust; Relationship; Safety
Additional Info
For some reason, we keep revolving around the idea of "tracked from above or the sky" and words that have similar meanings like "astro-indago". However, we want the product name to be easy to say & catchy (e.g. ribbit).
Materials
Contract
Files
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