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Business Info

What does your company do?

I am a surgeon starting a new skin care line. This line would actually be 2 lines - 3 products for anti aging(improve wrinkles and aging skin) and a second line 4 products for young adults 15-30 basic skin and anti acne care and treatment. This is a hugely competitive business and I am convinced the name is absolutely critical to startup success.

Do you require that a .COM or other URL be available for the new name?

I think so

Target Audience

What is your industry?

beauty

Describe your customers

1st line predominately older women of all ethnicities although men would use as well
2nd line ages 15-30 predominately girls but also boys, also mostly high school and college age

What 3 things do you want your company name to communicate to your customers?

physician formulated
safe, trustworthy
effective
New, modern, great new ingredients

List the names of your top three competitors

proactive
neutrogena
olay
and a billion others

Style and Concept

What character, tenor, or spirit do you wish to convey?

my biggest advantage is that I am a doctor- for the anti aging a high end tenor is best and for the younger line perhaps more hip/cool although I'm not sure. One company name should encompass all.

Are there any words or phrases you especially like or hate?

I've tried for months to come up with a name and hundreds of words come to mind. Probably better to hear your ideas. My name is David Shuter MD although I'm not sure this should be in the name unless its really clever.

Do you have other info you want to share?

once again, i think the name is critical. A product like Baby Einstein was successful because of its clever name. I need something like that

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