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Business Info

What does your company do?

We are a small family winery having started a couple of years ago in Argentina. We produce quality Malbec red wines and we have a range of 4 different wines, at different prices and quality levels, but all in the superior to premium category.
We won several major awards already, including a Decanter Regional Trophy for Best Argentinian Malbec over 10, a 90-point rating in Wine Enthusiast Magazine, as well as several Gold Medals around the world (Concours Mondial, San Francisco International Wine Competition, SMV Canada, Vinalies Internationales).

Do you require that a .COM or other URL be available for the new name?

no, but each time you suggest a name please check at least on google that another winery is not using it, or worst, a mass produced item that name (washing powder for instance!)

Target Audience

What is your industry?

Food and Beverage

Describe your customers

Higher income bracket
Food/Wine/Travel lovers
Well-educated, cultured

What 3 things do you want your company name to communicate to your customers?

Quality, Style, Eye-catching

and also: Minimalist/Names easy to pronounce/Modern

List the names of your top three competitors

please see examples in the label pictures attached

Style and Concept

What character, tenor, or spirit do you wish to convey?

The first year, we released labels which were too conventional and classic. What we did the first year and what I thought was a mistake was to impose a HIERARCHY to the wines names and label styles: Terroir (the least expensive wine), then Rserve, then Grande Rserve (the most expensive one). But in fact, I do not think you should tell the customer which wine is supposed to be the best and which one is supposed to be the cheapest, as it devalorises the cheaper of the three, and puts too much pressure on the most expensive, too. Wine is a very subjective area: sometimes people prefer our Terroir wine, but are afraid to say so because the bottle did not look as prestigious and they were ashamed to admit they preferred the least expensive wine.

Also, remember that the retail price of our wines are driven by how the Critics (Robert Parker, Jancis Robinson, Wine Spectator, Wine Enthusiast) rate the wines, and not what you decide (if there is more demand for one wine in particular, the retailer will put the prices up for this wine and increase his margins on that product due to high demand and limited supply). So imposing a hierarchy from the start in the names of the wines is not wise, as it might be the Rserve getting better Parker Ratings than the Grande Rserve for instance. If there is no hierarchy in the names, then it is fine, but if there is a hierarchy and it is not the top one getting the top scores, then it looks odd. And it happened already!

- As a result, what I now want to launch is not a hierarchical series of names. I want instead a CONSTELLATION-type series of names, or a family of names, or names interlinked with each other but with no hierarchy. So no more Terroir -> Rserve -> Grande Rserve, but more names of the same level, related to each other, but with no superiority of one over the other, like for instance the Four Elements (but this has of course been used in the past!), the Four Cardinal Points, etc. Bear in mind we will be adding another wine to our collection so we need four names, not three.

Examples of names we are looking for this is only a guide and many other ideas can be accepted! Beware that most options in the fields below are already being used!

- 4 names of various Gods in ancient civilization, ideally gods from South America as we produce Argentinian wines.

- 4 names of planets or stars or galaxies, but theyve been used a lot so you would need to find something new, which can be challenging.

- 4 nouns (easy to pronounce!) from a South American dialect, which are somehow linked to each other

Are there any words or phrases you especially like or hate?

- No names already in use for wine or being in use for a non-noble product (ie. washing powder, mass products, etc). Please systematically google the names each time you have something in mind (google and google images) to find out if they would make sense in the current wine industry.

- No four First Names (ie. Maria-Angela-Sofia-Cecilia), except names of Divinity / Ancient Gods, which have NOT been used in the past. Some winemakers do this because they have four daughters, etc. but this naming process has been used and re-used already.

- No 1-letter wine names inspired by the Greek Alphabet or Roman numbers: they have used and re-used for both wines and champagne (Cuve Omega Phi, Khi, IV, XXIetc.). If you are going to venture into this, please look at less used alphabets (ancient civilizations), or hieroglyphs. Moreover, the use of any such sign must be motivated by an actual meaning for the wine (ie. letters/signs representing concepts which would make sense for the different wines, such as Harmony, Beauty, Longevity, etc.)

- Finally, please find PRONOUNCEABLE wine names, with one, two, maximum three syllables (not more!). It is a fact that people will NOT order a wine which name they cannot pronounce at the restaurant, or are afraid of pronouncing badly (such as some French names) and risk sounding stupid / lacking culture. As a consequence, the names should be pronounceable everywhere in the world, quite straightforwardly.

- The four elements would of course be a good idea given my brief, but it LACKS ORIGINALITY and you can imagine everybody has thought about it already. In general, beware of all of the ideas you will initially have!: by definition, many other people will have thought of it already, and the names will already be in use (or there will be a good reason why they arent copyright, vulgar/offensive in one particular language, etc.

Do you have other info you want to share?

- We produce Argentinian wines, so anything linked to that direct environment will be favoured (geographical, geological, cultural, religious, literature, etc):

- Spanish language or South American Tribal dialect (though not essential as it limits options as well but it would be ideal to have names in Spanish or Latin)

- 4 things found in Argentina (type of animals, birds, mountains, trees, wind: but most of those have of course been used before, hence the difficulty!)

- 4 local divinity / god names / ancient alphabet letters

- But if you are looking in the fields above, you might limit your imagination, which is not good either. And bear in mind that anything above has already been brainstormed by many winemakers, so you will need to innovate



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