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Business Info

What does your company do?

We hand craft a fairly large line of pure all natural creams, bar soaps and liquid drops for many different types of health issues including eczema, psoriasis, ear aches/infections, burns and wounds, scars, foot and nail fungus, coughs, headaches and more.

Do you require that a .COM or other URL be available for the new name?

No

Target Audience

What is your industry?

Health Care and Biotech

Describe your customers

Essentially any one experiencing one of the many health issues that we offer remedies for. While our products are 100% pure and natural, and to some extent we do indeed target a more natural oriented audience, really anyone who wants relief is a potential customer.

What 3 things do you want your company name to communicate to your customers?

1-Reliable trusted family company with long history of really delivering the health results promised.
2-All natural yet sophisticated, modern, up-to-date healing
3- Very customer friendly.

List the names of your top three competitors

While there are many companies selling natural remedies, very few of them address the issues that we do such as burns, scars, serious ear infections and so on. Also, almost none of them are hand made so we don't really have any clear competitors with a product line up similar to ours.

Style and Concept

What character, tenor, or spirit do you wish to convey?

Natural, pure healing
Reliable, trusted, respected
Been around for a long time yet modern, sophisticated and up-to-date
Caring, friendly

Are there specific words or phrases you do not like?

As long as the new name is really good, we're not particular

Are there specific words or phrases you like?

As long as the new name is really good and conveys what we're looking for it to convey, we're not particular about with what words/phrases it accomplishes that.

Do you have other info you want to share?

What we're trying to accomplish over here is to take two separate small companies that have been around for many years already with thousands of happy repeat customers but have so far only really offered their products to their own small local regional areas (and have no web site and very simple packaging and brochures) and get a great new company name and then get a logo and slogan and using that, design a gorgeous new web site and packaging and brochures and all. We've included files with the current brochures of both companies so you can see what we do.

Materials

Contract
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