What does your company do?
We design and produce participatory conferences where the participants are engaged in different ways on order to increase their outcome.
Our focus is on the learning dimension (enabling people to reflect and digest what they experience), creating relations between participants and most importantly: Creating an exceptional conference atmosphere. In a great atmosphere, great things happen between people.
Technology is only one of the means to achieve these goals, but not an end in itself.
We always work on a strategic level to make sure that the conference is tied to the other activities of the company to maximize impact.
The company was founded in 2011, and we operate mainly in Northern Europe.
Our current name includes the word conference which is a long, tedious word (also in our native language) and the name signals that we produce nametags and belong to the service industry.
The two founding partners have solid academic backgrounds and we need a name that better reflects our strategic approach and our consulting role.
Do you require that a .COM or other URL be available for the new name?
I will accept a .com with an acceptable variation on the exact name
What is your industry?
Consulting and Professional Services
Describe your customers
Decision makers (often executive level) within HR, communication, marketing, sales, business development.
Within all industries and both public organisations, private companies and NGOs. But we would like to venture more into the private sector and build a brand that caters more to the corporate world than we do now.
What 3 things do you want your company name to communicate to your customers?
We strengthen relationships between people
We create alignment between organisational goals and employees/clients/stakeholders
We do things with a twist -> we are strategic, creative, innovative
List the names of your top three competitors
Style and Concept
What character, tenor, or spirit do you wish to convey?
Clever and fun
Simple and sophisticated
Are there specific words or phrases you do not like?
- All synonyms for conferences / meetings
- Over-clever words (or over-constructed), where you need a dictionary to understand the meaning of the name.
Are there specific words or phrases you like?
There are many :-)
Here are some:
Attention, sticky, remember, enthusiasm, energy, self-efficacy, learning, reflection, transfer, action, participation, interaction, togetherness, relations, context(ual), rhythm, senses, emotional well-being, humour, serious, meaning, experience, involvement, curiosity.
If it wasnt already a bestseller book, the company name of our dreams would be: Made to stick.
Do you have other info you want to share?
Not for now.
We are SO much looking forward to hear your ideas!
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