About Your Company
This is a product renaming brief. We provide extended warranties to manufacturers and dealers of agricultural and construction machinery to sell to the ultimate owner of the equipment. We provide protection, security and peace of mind to the owners of the machine/machinery. The product name must reflect the fact that we provide protection for a machine, machines or machinery - one of these words or a closely linked derivative to machine, machines or machinery must be in the product name. We are a global business so the name must be understood internationally. The current product name is Metal Master - the word Metal should not be in the new product name.
This is a business-to-business operation. The audience are senior members of staff working for agricultural and construction machinery companies and dealerships. The business is global, although predominantly European.
Creative should NOT use
This is a highly technical industry so this is not the place for humour or irreverence.
Professional and knowledgeable
Top 3 Things
Integrity, Partnership, Passionate
We must be able to use the name with a .com URL. The product name must be understood internationally.
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