What does your company do?
Law firm / legal advise
Do you require that a .COM or other URL be available for the new name?
What is your industry?
Describe your customers
Companies (various sectors of industry [construction, trading, food, telecommunication, internet, etc.]), bank and insurance (contact with the top management with ), and individuals
What 3 things do you want your company name to communicate to your customers?
law/legal, expertise, trust
List the names of your top three competitors
Prefer no to tell to keep everyone mind open
Style and Concept
What character, tenor, or spirit do you wish to convey?
Tradition, innovation & high tech, high standard of quality and expertise, elegance, strong impact to customer, able to be developed as a trademark
Are there any words or phrases you especially like or hate?
Do you have other info you want to share?
Further things to communicate trough the name - national and international network and services ; hhe name could brake the codes of the business, being nevertheless elegant (private bank style) ; the company name could be made with one or more words, and will be used in several countries and culture and has to be perfectly perceived by each.
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