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Business Info

What does your company do?

New company that will sell our own line of industrial pumps. Typically gear pumps but may expand into other styles.

Do you require that a .COM or other URL be available for the new name?

yes, name must have a .com to match.

Target Audience

What is your industry?

The industry is industrial companies, engineers, factories moving fluids.

Describe your customers

The customers will be men working in a company that runs some sort of factory or possibly a farm. The pump is a tool to do a new job or replace an old piece of equipment

What 3 things do you want your company name to communicate to your customers?

1) All we do is pumps
2) The pumps are reliable and high quality
3) We are a reputable company

List the names of your top three competitors

Viking Pump - http://vikingpump.com
Gorman-Rupp Company - http://www.grpumps.com/
Liquiflo - http://www.liquiflo.com

Style and Concept

What character, tenor, or spirit do you wish to convey?

Industrial equipment is boring, the purchase decision will be done on a cost/value proposition. However, to get to the table we need to be noticed, remembered and need to inspire confidence.

Are there any words or phrases you especially like or hate?

"Pumps" needs to be in the name

Do you have other info you want to share?

Needs to be a boring stable name with a sprinkle of spice to make it memorable but not so much as it looses its seriousness.



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