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Business Info

What does your company do?

We offer top a of the line fitness facility for members to build their best body. We work with serious athletes - magazine cover sort of athletes and help them prep for shows, competitions, etc.

We want this gym concept to both welcome the competitors and the soccer moms. So it needs to appeal to both groups.

Do you require that a .COM or other URL be available for the new name?

Yes. But it's flexible - as we can always add "fitness" Or something after the actual name. So it's not too crucial.

Target Audience

What is your industry?

Other

Describe your customers

Both hardcore gym users (bodybuilders, competition athletes) and soccer moms. So we want to be on the hardcore side - such as Gold's gym, but still friendly for our middle aged women and mothers who want to get in great shape.

What 3 things do you want your company name to communicate to your customers?

Something strong. Badass, but welcoming. Something that's easy to brand and spread to multiple states. Easy to remember. Easy to spell. This is more of a hardcore gym, however we don't want it to be like "hardcore muscle" sort of branding as we need to appeal to the masses. I like fitness factory.

List the names of your top three competitors

Golds Gym

Armbrust Pro Gym

Powerhouse

Style and Concept

What character, tenor, or spirit do you wish to convey?

Something strong. Badass, but welcoming. Something that's easy to brand and spread to multiple states. Easy to remember. Easy to spell. This is more of a hardcore gym, however we don't want it to be like "hardcore muscle" sort of branding as we need to appeal to the masses. I like fitness factory.

Are there specific words or phrases you do not like?

I'm sure I'll think of some and include them in the notes.

Are there specific words or phrases you like?

We like Fitness Factory and catchy names like this. Something that can be easily branded and spread nationally. TruFit we like too.

Do you have other info you want to share?

Not at the moment.

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