About Your Company
A UK based FX brokerage. We will sell FX hedging services to UK small to medium size businesses. Average size company would be £75m turnover. Its the kind of company that demands quality service but often doesnt find it from incumbernt banks and other brokers. FX Hedging allows companies to protect the value of goods sold or bought (or revenues made) in foreign currency allowing them to have certainty over cost of goods or revenues made. The people we speak with at said company are typically FD's who are slightly more conseravitive in nature.
Most target clients are either importing or exporting goods. Take a fruit importer who has to pay spanish farms for produce and sell them to a UK supermarket or a UK manufacturer who is buying raw materials from China or a company that makes overseas revenues and wants to repatriate the foreign cash. The industries are varied but not in aress like construction where typically lille overseas business. Financial Directors between 35-55, 65% male, across ths UK but more bias towards SE England. We believe that we have a fresh, unique approach to understanding clients risk that should allow us better insight, garner greater trust with client and generate more business
This si Lloyds but could be any UK high street bank
Creative should NOT use
More what to do.... Important elements we want to bring out are 1. partenership/credibility/trust 2. fresh/modern/energised 3. planning/strategy/risk management/full client understanding 4. cut the jargon/straightforward / refreshingly human - a fresh approach to an industry that is quite commoditised and a bit stale
We dont want to sound like everyone else... i.e. FX at end of name. We need to stand out on a cold call.
trusted, expert yet fresh, fun, starightforward and buit upon quality people and long standing relationships
Top 3 Things
Trust / Experts / Fresh / Human / Lasting Relationships
I am looking for a company name that probably has an ending to it (i.e. Group / Capital / Markets / Partenrs etc etc.) e.g. xx xx Limited
I am looking for a company name and a logo to match please
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