• Award$200
  • Entries105
  • Creatives30

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Business Info

What does your company do?

Established Fund Professionals are looking to create a new brand that will appeal to both High net worth individuals as well as Institutional clients.

This is Not a retail brand for the smaller investor.

The Funds will all focus on providing lower risk products with full transparancy that are created by putting together pieces of the puzzle that work well together in an appropriate manner.

Themes that we are looking to capitalize on:
Transparancy
Lower Risk
Intelligence
Creating value by putting pieces together that otherwise wouldn't be together...

...although clearly hitting anyone over the head with these notions is out of the question...i.e. we can't be called 'transparent capital' or 'integrity asset management'...

Do you require that a .COM or other URL be available for the new name?

Absolutely. PLEASE INCLUDE DOMAIN NAME in suggested company name.

We are flexible on whether we are 'X Asset Management' or 'X Capital' but...we need a short clear domain name with a .COM. This is a must. And while other companies have similar names...clearly we wouldn't want to be named the same as a company doing similar work in North America.

Target Audience

What is your industry?

Financial Services

Describe your customers

Wealthy Investors and most importantly Institutions managing other people's money....foundations, pension plans, etc...

What 3 things do you want your company name to communicate to your customers?

Intelligence.
Trust.
Comfort.

List the names of your top three competitors

Too many to list...but names like:
BlackRock
Silver Creek Asset Management
Lighthouse Partners

Style and Concept

What character, tenor, or spirit do you wish to convey?

Some of the most successful launches have a certain 'comfort' factor to them... Wisdom Tree struck it big...we want to have a name that makes people think of good things yet at the same time instill confidence.

Are there any words or phrases you especially like or hate?

Nope...but name can't be so blunt as to be the actual traits and tenor we're trying to convey...No 'Honest Capital', etc...

Do you have other info you want to share?

Excited to see what suggestions come in.

Please remember to include the suggested domain name (Make sure it's available) with the suggested company name!

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